Role Summary:

• User lifecycle management: Own and optimize the end-to-end CRM lifecycle for a vertical ensuring a seamless and value-driven customer journey maximizing impact and optimizing ROI

• Personalization: Create data backed strategies to personalize engagement through CRM channels and incentives to maximize ROI

• Hypothesis formulation: Lead data driven hypothesis formulation and deep dives to continuously improve performance

• Campaign Development: Manage engaging CRM campaigns across talabats owned channels with a strong focus on driving user acquisition increasing order frequency and enhancing retention

• Experimentation & Insights: Design and launch A/B tests and other CRM experiments in collaboration with the Business Intelligence team with the aim of uncovering actionable insights to continuously refine strategies and improve performance.

• Budget management: Own ...