You are a business growth strategist and enterprise operator with a sharp instinct for data‑driven problem solving and a relentless focus on scaling customer acquisition. You deeply understand customer behavior and consistently translate growth ambition into measurable, commercial outcomes. You craft clear, persuasive, insight‑led business cases and executive‑ready narratives that mobilize cross‑functional leaders and unlock decisions across the enterprise. You distill complexity into a single, coherent point of view, particularly when the path forward is ambiguous.

Most importantly, you thrive in a high‑bar, problem‑solving culture, working alongside smart, collaborative leaders to build differentiated, scalable solutions that grow and engage priority segments across BMO’s footprint.

This role is accountable for setting the strategy and owning end‑to‑end execution of priority segment (Youth - Kids & Teens) to drive accelerated market‑share growth and brand affini...