In this role, you will:

• Consult with Marketing Managers and Product Owners to review briefs, validate feasibility, and define target audience rules.
• Advise on segmentation approach, frequency capping/contact fatigue, and expected audience sizing to improve campaign outcomes.
• Assess data availability across databases and repositories, and propose alternatives where attributes don’t exist.
• Translate campaign briefs into clear inclusion, exclusion, and suppression logic.
• Build and format channel‑ready audience outputs for email, SMS, push, in‑app, web personalisation, and direct mail partners.
• Support dynamic personalisation by coordinating with creative teams on data tags and content requirements.
• Design and schedule automated audience deliveries using platform capabilities and SQL‑driven workflows.
• Write advanced SQL to extract, transform, and segment high‑volume customer data from CRM/CDP platforms.