1. Data Strategy, Architecture & Governance

• Define and own WESTAY’s enterprise data strategy, architecture, and roadmap, aligned with commercial, brand, product, and operational priorities
• Lead the design and evolution of WESTAY’s first‑party data layer across web, app, CRM, booking, and operational systems
• Establish data governance, taxonomy, definitions, lineage, and quality standards across all functions
• Ensure compliance with GDPR, CCPA, and relevant global privacy and data protection regulations
• Partner with engineering and product to embed data‑by‑design principles into every digital and operational touchpoint
• Lead end‑to‑end deployment, maintenance, and QA of analytics and tracking infrastructure including:
• Web and app analytics (GA4, Adobe Analytics, Mixpanel, Amplitude or equivalents)
• Conversion APIs and offline conversion uploads
• Cookieless and consent‑aware measurement frame...