Purpose & Overall Relevance For The Organisation

This role is responsible for leading the buying process for the channel ensuring the correct balance between brand statement and local needs. By being an expert, the role is also responsible for maximising the profitability of DTC locally by building and driving commercial and consistent strategies across country.

Key Responsibilities

• Lead the category strategy for Retail channel in the country.
• Financial planning on a category and store level.
• Responsible for the merchandising KPI´s such as: Standard Margin, Weeks Cover, Net Sales @ FP, Sell Thru, Full Price Sell Thru, exclusives, Marketing Campaign Investment, Speed, Option Turn, Promise Attribute, Franchise Investment.
• Lead with the markets the correct execution of the Go to Market strategy in Country for the category.
• Own the store categorization project to ensure the correct product segmentation.
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