• Identify and evaluate new market segments with high growth potential for the business.

• Develop and execute market-entry and growth strategies for emerging business areas.

• Build long-term business plans and growth roadmaps for assigned strategic initiatives.

• Monitor industry trends, government policies, investments, and competitor activities to identify opportunities.

• Establish relationships with key owners, consultants, contractors, OEMs, industry bodies, and influencers.

• Drive specification, approvals, and product adoption within targeted market segments.

• Create and develop project pipelines to generate sustainable business opportunities.

• Identify strategic partnerships and alliances to accelerate market penetration.

• Work closely with Product Management, Technical Services, Marketing, and Sales teams to launch solutions relevant to new markets.

• Lead pilot projects, proof-of-concept op...