Role Summary 

Be the strategic owner and orchestrator of the food verticals growth agenda setting the marketing strategy leading the team and ensuring all channels switch on in coordination and every functional team delivers their part on time. This role focuses on Food vertical growth activities and not the quick-commerce vertical.

Build own and continuously optimise a 360-degree integrated marketing engine (OOH performance marketing CRM/lifecycle social media influencers BTL partnerships commercial deals and any activation) to drive performance objectives (acquisition reorder retention) alongside brand objectives (awareness engagement and affinity).

Take full ownership of your designated geography and its growth: the strategy the budget and its allocation the campaigns and consumer visibility. Acting proactively to drive growth by initiating plans ideas and tests.

Make data-driven decisions on channel-mix strategy budget allocation an...