Job Purpose:

• Responsible for managing Sime Darby Property Group’s media effectiveness discipline by ensuring paid, owned and earned media are planned as one integrated media plan.
• The main purpose of this role is to ensure every campaign is planned based on the clear role of paid, owned and earned media, with campaign measurement and actual performance tracked against the agreed plan.
• This role will work closely with Media Agency, Creative Agency, Digital Agency, Comms team, Township, Leisure and Mall teams to manage integrated media planning, actual vs plan tracking, media budget utilisation and campaign performance reporting.

Key Job Functions:

1. Language of Success & Measurement Planning

Lead the development of the Language of Success for SDP campaigns by defining campaign objectives, planned outcomes, media roles and success measures before media deployment.

2. Campaign Audience Insight & Planni...