OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist, Jen Atkin. “OUAI,” means “yes” in that casual Parisian way. The brand is guided by the mission “wherever you go, go all the OUAI” and this bold & playful spirit impacts everything from culture to marketing to product. OUAI’s product categories – ranging from hair care to body care, fragrances, personal care, and merch – are designed to reflect its commitment to easy, effective, and enjoyable self-care.

Since its launch, OUAI has built a strong and growing omnichannel presence through direct-to-consumer channels, specialty beauty retailers, and global distribution partners. The brand continues to expand into new markets, deepen consumer loyalty, and scale its differentiated, high-margin business model internationally. OUAI is recognized for its straightforward approach to beauty, its distinctive fragrance profile, and its ability to meet consumer needs across multiple lifestyle-driven ca...