KEY RESPONSIBILITIES: • Drive product-led visibility through strategic PR seeding, media outreach, and curated media drops. • Plan and execute high-impact media engagements, walkthroughs, events, and brand interactions. • Build and maintain strong relationships with Tier 1, Tier 2, business, lifestyle, and regional media. • Manage PR calendars for Lifestyle & Corporate , campaign timelines, and reporting with strong adherence to TATs. • Track and analyse media coverage, share of voice, sentiment, and campaign performance. • Support crisis communication planning and real-time issue management. • Build leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations, and speaking opportunities. • Plan and execute LinkedIn marketing initiatives including corporate updates, thought leadership, and campaign visibility. • Develop key industry narratives, media angles, and communication frameworks. • Work closely with senior leadership for strategic messaging and externa...