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Description
Role Overview
The Manager, Strategic Events is responsible for overall internal event and meeting support and execution and the planning and implementation of effective customer conventions and meeting programs for the Advanced Diagnostics (ADx) BU.
This person will determine trade and customer event and meeting strategies that support the company’s strategic sales and marketing plans and help formulate the appropriate activities to meet our marketing objectives. This position will work closely with the Marketing and Sales team to help execute all marketing programs and initiatives.
Primary Responsibilities:
Lead internal events including sales meetings, VIP/KOL meetings, sales incentive trips, Town Halls, and other engagement events ensuring inclusion of other BU sites, where appropriate
Lead events team and sales and marketing stakeholders to develop strategic plans for tradeshow execution a...