Manager,Digital Marketing

Job Location: Shanghai, CHN

Job Requisition ID: 15406

Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it—where your skills and values drive our collective progress and impact.

Responsibilities and Tasks:

+ Participate in the planning and execution of brand upgrade strategies to strengthen Thermage's premium brand image through market segmentation, targeting and brand positioning (STP) and corresponding strategies and activities.
+ Manage every touchpoint of the consumer journey, including social media, search engines, owned media, and e-commerce platforms.
+ Dig deeper and apply social media platforms, such as Xiaohongshu, to increase brand influence and user engagement.
+ Monitor marke...