Position Overview
Drive product innovation as a Category Marketing Associate at Maple Leaf Foods, specializing in Wieners & Sausages. Focus on combining creativity with data to influence brand strategies and growth.
In this dynamic role, you will partner with a seasoned marketing leader to create and implement strategies that enhance category performance and differentiation in the marketplace. Your ability to analyze data will inform strategic planning and foster collaboration across departments for successful product launches.
Key Responsibilities:
• Create and execute multi-year category growth strategies
• Leverage Nielsen and internal data for financial assessment
• Perform brand and market analysis for strategic initiatives
• Oversee budgeting processes within your category
• Facilitate product innovation and oversee project tasks
Requirements:
• Bachelor’s degree in Marketing or Business required
• 1-3 years in CPG ma...