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Market Research & Consumer Insights Manager

Company

Hiebing

Location

Madison, WI

Posted

July 04, 2026

Position Overview

At Hiebing, we believe great ideas start with great understanding.

We're seeking a Market Research & Consumer Insights Manager who is naturally curious about people, motivated by solving business challenges, and skilled at turning research into meaningful action. Working across a diverse portfolio of brands and industries, you'll lead research that helps uncover what matters most to consumers, informs strategy, and inspires smarter marketing. If you enjoy blending analytical thinking with human understanding—and are excited by the evolving role of emerging research tools and technologies in the insights space—we'd love to talk.

Reporting to the Vice President of Insights, the Market Research & Consumer Insights Manager leads research projects from defining learning objectives through presenting findings and recommendations. This role spans qualitative, quantitative, and secondary research, with exposure to a wide range of methods, including association testing, neuros...

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