The position is primarily responsible for understanding the market/product, and business information requirements, and recommending the appropriate data sets and methodologies to obtain this information. The Department Head is also responsible for executing the research using the recommended methodology, leveraging various channels and available internal and external networks. Information gathered includes internal data, competitive intelligence, government data, and customized research.

KEY RESPONSIBILITIES

A. Business Strategy

• Analyzes and monitors the financial, technological and demographic factors that may affect present and future needs for the company’s markets and product mix.
• Recommends changes in product lines and production emphasis. Predicts how such changes will impact sales, expenses, profitability and manpower requirements.

B. Conduct of All Market Research Requirements

• Det...