The purpose of the Marketing Analyst is to help elevate data’s role within our marketing organization. They will be responsible for gathering and reporting on market data, performing competitive research, identifying industry trends, and performing research for new product development. The role is accountable for communicating insights to business leaders throughout the organization. This role will serve as an all-around athlete combining a high level of business acumen, analytical ability and technical skills.

Making an Impact
• Aggregate and analyze market forecast data and assess implications for product and service strategies.
• Develop SEO, AIO and AIGEO optimization recommendations across digital channels to strengthen lead generation and demand funnel performance.
• Manage GA4 tracking implementation and governance, including UTM strategy, tagging consistency, and reporting accuracy.
• Develop business cases to enter new markets, offer new pr...