Elevate marketing strategies at Go Lime as the Marketing Operations and Analytics Lead in Ontario. Drive decisions based on data, leveraging top-notch tools like GA4 and Klaviyo to shape business outcomes.
In this pivotal role, you will take ownership of the marketing data layer and the complete attribution stack. You'll lead weekly and monthly performance reporting, ensuring accurate tagging and tracking, alongside marketing tech integration. Your expertise in analytics will significantly contribute to the company's strategic direction and operational efficiency.
Key Responsibilities:
• Manage the full attribution stack including GA4 and Shopify
• Deliver performance reports for leadership on schedule
• Oversee marketing data integration across acquisitions
• Maintain data quality and tracking across marketing tools
• Select and integrate marketing technologies for scalability
Requirements:
• 5+ years in marketing analytics or operations
• Proficient in G...