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Marketing and Behavior Change Communication Lead

Company

HRSI

Location

karachi division, sindh

Posted

June 23, 2026

Position Overview

We are looking for our Client an experienced and dynamic professional to lead the Marketing and Behaviour Change Communication (BCC) workstreams for a major donor-funded health project. The ideal candidate will drive strategy, manage implementation, and ensure high-quality community engagement to strengthen awareness and trust in modern contraceptives and public health services.

Key Responsibilities

  • Lead development and execution of demand generation, SBCC, and marketing strategies
  • Oversee design, review, and alignment of all marketing communication materials
  • Supervise and monitor community-level IEC/BCC activities and field engagement
  • Develop strategic priorities, annual workplans, and budgets
  • Ensure evidence-based implementation and course-correct where needed
  • Coordinate with external BTL partners and support data-driven SBC activities
  • Strengthen staff and partner capacity in communication, cont...

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