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The Marketing and market access manager leads integrated brands, launch and market access plans for Lundbeck Hong Kong’s portfolio. The role drives brand growth, supports appropriate patient access and ensures strong execution across public and private healthcare channels in Hong Kong.
This is a hands-on commercial leadership role covering brand strategy, product launch, customer engagement, pricing, tender, reimbursement and access execution. The role works closely with Sales, Medical, Regulatory, Finance, Supply Chain, Compliance, and regional/global teams to deliver business priorities in a compliant and locally relevant way.
This role is focused on product and portfolio-related activities. Public education, disease awareness, patient advocacy, PR, media relations and corporate communications are not primary responsibilities.