As a Marketing Automation Manager and Customer Journey Manager in the crypto space, you will play a key role in optimizing user journeys across our digital asset ecosystem. You will leverage advanced marketing automation tools and data-driven strategies to enhance user engagement, retention, and lifetime value. This role focuses on delivering highly personalized experiences to traders and crypto users, driving growth and loyalty in a fast-paced, regulated environment.

Key Responsibilities

1. Strategize and Implement Marketing Automation

• Design and execute marketing automation strategies across crypto platforms (web, app, trading interfaces).
• Build, launch, and optimize automated campaigns (onboarding, activation, retention, re-engagement).
• Develop and manage campaigns using tools such as Braze, ensuring continuous optimization and performance improvement.
• Manage lifecycle campaigns including KYC completion, first trade acti...