As a Marketing Automation Specialist, you will be responsible for managing marketing automation tools & platforms and fully leveraging its capabilities. Working closely with brand, developers, digital marketing team. This role will implement all analytical and operational initiatives through the marketing automation platform for our Real Estate & E-commerce businesses.

Roles and Responsibilities

Responsible for WhatsApp, RCS, Email & SMS marketing program development and execution, including segmentation, testing, and continually evaluating these for improvements.
Maintain marketing automation integration with CRM and assist in the integration of additional platforms.
Understand and evaluate campaign metrics and share campaign performance & insights with the marketing team on a regular basis.
Work closely with cross functional team to define KPIs, create reporting, analyse campaign's performance and create recommendations to improve campaigns continuously.