Marketing Automation Specialist

Location: Mississauga, Canada (Hybrid)

We are looking for a Marketing Automation Specialist who will build, launch, test, and report on marketing automation programs, email campaigns, webinars, and lead nurture flows. This role supports the Demand Generation team by translating campaign plans into accurate, measurable, and optimized programs across Pardot, Salesforce, webinar platforms, and reporting tools.

Responsibilities

Marketing Automation Execution

• Build and maintain automated marketing workflows in Pardot, including nurture programs, free trial follow-up flows, re‑engagement campaigns, and lead routing programs.
• Execute drip campaigns for key prospect actions, including contacts who start but do not complete a free trial flow.
• Build, test, and launch automated email programs based on audience segmentation, form submissions, campaign engagement, lifecycle stage, and lead status. ...