MAIN RESPONSIBILITIES

These are not exhaustive; you may be required to carry out additional responsibilities as reasonably requested by your manager.

MARKETING SCOPE: Strategy and Budget

Ensure provision of the marketing deliverables in the country or region in close coordination with Regional Group Marketing and Strategy Department.

Supervise product and service offering in your geographic area, implementing the innovations of the Region and Group, tracking performance and ensuring the relevance and completeness of the range of offers in the various segments, including EasyLiner.

Manage the definition and implementation of local/regional lead generation plans and projects for all Business Lines: TCI, BI, DC.

Develop and implement internal and external marketing strategies, plans, campaigns and projects.

Monitor implementation and activity of all actions and measure the success of all marketing activities to support strategy. <...