Job Purpose

Be responsible for planning, executing, and measuring the success of below-the-line (BTL) marketing campaigns.
Manage on-site activities like business school and college events, webinars and seminars, the installation of kiosks in public places like malls, railway/metro/bus stations, and hotspots, outdoor advertising, and various branding techniques like wall paintings, paper inserts, bus advertisements, and branding in societal gates and lifts etc.
Create a personal connection between the brand and the target audience by engaging consumers directly and build brand awareness, generate leads to drive sales.
Work closely with the zonal manager to create an effective inbound lead generation system that uses a thoughtfully planned strategy.

Job Context & Major Challenges

Organizational Context

ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribu...