AAA Club Alliance is hiring a Marketing Data Specialist to help shape how we target, reach, and engage our customers across channels. You have the opportunity to work from one of our locations: Wilmington, DE; Worthington, OH; or Cincinnati, OH.


This role follows a hybrid schedule with on-site collaboration Tuesday through Thursday.


T he primary duties of the Marketing Data Specialist are to:
+ Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Direct Mail, Email, Telemarketing, Text, and Web.
+ Design and build processes to execute and automate campaign strategies.
+ Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets.
+ Perform statistical analysis/modelling to generate lists of customers for targ...