Reporting to regional leadership, you will lead the marketing function in Egypt with a strong focus on product marketing and market positioning of building materials solutions. Key responsibilities include:
Define and execute the country marketing strategy in alignment with regional and global objectives.
Lead, develop and manage the local marketing team, ensuring effective execution across brand, product, and digital marketing activities.
Drive product marketing strategy to strengthen the positioning of building materials solutions across key market segments.
Define value propositions and go-to-market strategies for product ranges and project-based solutions.
Partner closely with commercial and technical teams to support business growth through trade marketing and market activation initiatives.
Lead new product launches and ensure the development of effective marketing co...