Lead the marketing vision and growth agenda for Malaysia and Singapore, driving brand performance, innovation, and consumer relevance across a dynamic portfolio. Key responsibilities include:
- Develop and execute the overall marketing strategy to accelerate sustainable business growth across Malaysia and Singapore.
- Lead a team of marketing professionals, creating a high-performance culture focused on innovation, execution excellence, and capability building.
- Drive brand growth through deep understanding of consumer behaviours, market trends, and emerging opportunities.
- Champion the development and execution of impactful integrated marketing campaigns across traditional, digital, social, and e-commerce channels.
- Partner closely with commercial, sales, insights, supply chain, finance, and regional stakeholders to deliver business objectives.
- Oversee portfolio strategy, ensuring brands remain competitive, relevant, and d...