Strategic Direction and Rightness of Brand Priorities

Ensures that the overall country business plan addresses the challenges to win new consumers and confirm existing ones. Develops and takes full ownership of the marketing part of the annual business plan.

Builds, establishes and grows the Red Bull Media Network. This involves quality content and programme creation as well as content commercialisation; the introduction and operation of own media channels, products and services as well as intensified media relations to optimise content distribution in TV, digital, radio, print and mobile.

Generates consumer insights with the Brand Team to win new consumers, shape ATL and BTL strategies, steers the right product and packaging portfolio as well as consumer pricing decisions and shapes marketing and trade investments.

Leads an efficient and targeted wings team programme to drive trial among new and infrequent users, acr...