Job Description
The Marketing Effectiveness lead plays a critical role in understanding how customers interact with digital experiences and how those interactions drive engagement and conversion. This role turns analytics into action by using data, experimentation, and performance measurement to evaluate website behavior and inform strategic decisions. You will partner closely with Analytics & Reporting, Product, UX, and Marketing teams to deliver insights that shape digital experience improvements and support the broader goal of increasing digital sales performance. Daily you will translate test and performance data into clear recommendations and create executive-ready dashboards, presentations, and summaries that showcase insights, trends, and recommended actions. This role is a 6-month ongoing and pays $55-$60hr.

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