Project Role

Project Role : Marketing Engagement

Project Role Description

Project Role Description : Manage digital marketing programs, driving end to end outcomes and operations. Use interaction data, market tends and insights to guide and execute campaigns.

Must have skills

• Marketing Process & Operations
• Segmentation
• Salesforce/Pardo

Good to have skills

• Marketing Operations
• Advanced data governance

Experience

Minimum 5 year(s) of experience is required

Educational Qualification

15 years full time education

Role Overview

The Marketing Data Operations & Segmentation Lead will support the Marketing organization by owning the platform and operational data foundation that powers segmentation, activation, enrichment, data quality, data completeness, touch governance, campaign readiness, and downstream repor...