Overview


MIM (Market Initiative Manager) job in Hanoi, Vietnam. The person develops and executes integrated marketing plans to drive business growth in Vietnam, combining in-person events (seminars, tradeshows) with digital campaigns (EDM, webinars, web promotions). Collaborates closely with sales to prioritize opportunities, supports localization of marketing content, and coordinates with regional marketing teams for execution.
Responsibilities

Develop quarterly and annual marketing plans to drive business growth in Vietnam. 

Plan and execute in‑person marketing programs, including technical seminars and tradeshow participation.

Execute global digital marketing programs in Vietnam, including e‑direct mail campaigns, webinars, advertising, and web promotions.

Support localization and translation of marketing materials by proofreading and modifying English webinar content, e‑direct mail copy, and website content....