Responsible to develop and implement integrated e-commerce marketing campaigns designed to increase traffic and generate sales revenue
Manage and implement online campaign efforts across multiple channels
Conduct post-campaign analysis and day-to-day campaign monitoring
Co-ordinate with internal stakeholders to execute online campaigns such as pricing and catalogue, strategies to maximize sales and inventory management
Analyze customers online shopping behavior to deliver clear insights on customer development and engagement
Work closely with team to liaise with creative and ecommerce vendors to ensure that marketing communications/ collaterals are aligned with branding guideline
Work with agency to generate campaign creatives
Provide copy writing support for marketing collaterals
Responsible for online marketplaces and managing customers’ online journey
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