Responsible for: Digital Transformation Leadership
Lead the phased transition from traditional to digital-first marketing with a clear transformation roadmap
Implement marketing automation, CRM systems, and data-driven decision making
Build digital capabilities within the team through training, hiring and partnerships
Leverage data analytics, AI, and marketing technology to optimize performance
Integrated Marketing Excellence

Develop comprehensive brand strategies across BOTH digital (SEO/SEM, social, email, programmatic) AND traditional channels (ATL, BTL, trade marketing, events)
Manage total marketing budget with optimal allocation between digital and traditional based on ROI
Create omnichannel customer experiences integrating online and offline touchpoints
Oversee product launches, packaging, pricing, and promotional campaigns across all channels
Traditional Marketing Foundations
Maintain brand consistency and equity across all platfo...