JOB DETAILS

Drive acquisition of new customers and retention of existing customers through innovative marketing campaigns
Own and manage marketing across all channels

Strengthen website leads and conversions from SEO/SEM and Google Analytics to increase paid and organic traffic

Leverage CleverTap tools to increase brand awareness and devise strategies for growth

Organize digital marketing initiatives including Google Adwords, WebMasters etc

Work with UI designers to ensure execution of campaigns

Establish and track performance marketing KPIs 

Manage PR agencies and vendor negotiations, pricing and promotion, product development

Ideate social media creatives and banners

Drive and optimize Email marketing and Drip campaigns

Manage annual marketing budget

Analyze funnel data and understand user behaviour on platform

Handle all aspects of marketing end-to-end
FUNC...