Plan and execute end‑to‑to marketing communication campaigns and initiatives to increase awareness and conversion; covering both online and offline deployments of Telco Cloud & Travel Alliance services.
Work closely with and manage various stakeholders/external vendors by developing holistic 360 marketing programs to support business KPIs.
Monitor progress of monthly marketing activities and prepare performance reports.
Partner closely with Singtel CLM, Analytics and Brand team to increase conversions and take ups.
Engage new and current customers through digital, social and database marketing.
Closely partner and develop initiatives with MSTA team to strengthen brand presence, awareness, consideration and engagement within the app.
Manage key marketing agencies and create a solid network of strategic marketing partnerships that add value to the proposition of o...
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