Description

Purpose

The Marketing Lead is responsible for building and delivering the annual marketing/commercial plan and coordinating cross-functional teams to execute it effectively. The role leads category/brand performance analysis, translates insights into action plans, and drives innovation/new product development (NPD) in alignment with the Korea business direction.

This position manages full marketing budget, leads the local Marketing team and ensures appropriate QA checks are embedded in the marketing workflow and partners closely with a QA Specialist within the Marketing function.

Responsibilities

Marketing & Category/Brand Strategy

Insights & Performance Management