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Marketing Lead (Shooter Game)

Company

Garena

Location

Bangkok, Bangkok

Posted

July 15, 2026

Position Overview

Job Description
  • Lead the overall marketing strategy and execution across digital, community, KOL, esports, and offline channels.
  • Own the marketing roadmap, campaign direction, budget planning, timeline management, and performance tracking.
  • Guide team members and cross-functional stakeholders to ensure smooth execution and strong campaign results.
  • Provide strategic recommendations based on player insights, market trends, competitor analysis, and campaign performance.
  • Set clear campaign objectives, success metrics, and post-campaign learnings to continuously improve marketing effectiveness.
  • Manage key partners, agencies, KOLs, and community stakeholders to maximize campaign impact and ensure brand alignment.
  • Job Requirements
  • Bachelor's degree in Marketing, Business Administation, Arts or related field.
  • Strong passion for the Shooter genre with a strong understanding of player communities.
  • Strong experience in ove...
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