Responsibilities

• Consumer Marketing (CMKT): Lead and develop Malaysia country level integrated marketing strategies & plans. Translate brand health, market insights, and business performance into clear marketing direction, including campaign development & planning, platform traffic growth plan, and oversee end-to-end execution across digital, social, content, media, and experiential channels.
• Business MKT (BMKT): Lead the overall marketing strategy planning for Malaysia BMKT, enhance platform influence and merchant satisfaction, including but not limited to continuously improving the GTM efficiency of major campaigns and key policies, driving methodology development, case study consolidation and promotion, as well as overseeing major B2B events such as merchant summits.
• Performance Management & Optimization: Define success metrics for campaigns and marketing initiatives, including traffic growth, conversion, ROI and GMV contribution. Leverage d...