Roles & Responsibilities:

1. Brand and Project Identity:

• Develop and manage the brand's overall identity and project-specific branding.

• Ensure consistent communication across print, digital, and events.

2. Budget Management

• Prepare and track marketing budget for maximum budget and resource optimization to meet objectives and goals.

• Track ROI for offline and integrated campaigns.

3. Market Research and Collaboration:

• Monitor market trends, customer preferences, and competitor activities.

• Collaborate with the sales team to gather insights and refine promotional strategies.

4. Media Buying and Partnerships:

• Strategically plan and procure media buying across print, digital, and outdoor platforms to maximize reach and impact.

• Manage vendor negotiations and relationships to ensure cost-effectiveness and timely execution.

• Identify and explore high-value sponsorshi...