The Marketing Manager is responsible for developing and executing integrated marketing and communications strategies to promote the exhibition portfolio, strengthen brand awareness, and drive visitor, exhibitor, and sponsorship engagement. The role works closely with sales, project teams, and external partners to deliver impactful campaigns that support commercial objectives.
Key Responsibilities - Develop and implement integrated marketing campaigns aligned with business objectives.
- Partner with Sales and Project Managers to drive visitor acquisition, exhibitor engagement, and sponsorship opportunities.
- Plan and oversee the production of marketing collateral, ensuring consistency with corporate brand guidelines.
- Conduct market research and leverage customer insights to identify growth opportunities and enhance event offerings.
- Manage external agencies and suppliers, including creative, PR, media, digital, and production partners....