Position: Marketing Manager
Department: Marketing
Reports to: Chief Visionary Location: Tatu City, Kiambu
Direct Reports: Creative Assistance, Marketing Executive Job Type: Full-Time, Permanent About the Role: The Marketing Manager is the execution engine of the Vision Plus marketing department. You translate the Marketing’s strategic vision into daily, weekly and monthly campaigns. You own D2C performance marketing, marketing automation workflows, hands-on creative production, and retail channel support. You are a player coach: equally comfortable optimizing a Meta Ad, building an email workflow in Klaviyo, designing a POS flyer in Photoshop and mentoring a junior designer. Your mandate is to drive qualified lead volume, reduce Customer Acquisition Cost (CAC), increase website conversion and deploy AI-powered automation – all while ensuring brand consistency across 300+ retail partners and all digital channels. Key Measures of Performance:
The performance of this role hold...