Responsibilities

• Architect and execute the portfolio strategy, ensuring local business growth is perfectly aligned with global and regional mandates.
• Manage the end-to-end product lifecycle, steering products from initial registration and commercial launch through to performance monitoring and strategic discontinuation.
• Synthesize market intelligence and competitor analytics to cultivate a deep understanding of customer needs that informs high-level decision-making.
• Act as a strategic partner to marketing leadership and regional hub teams, collaborating to shape long-term business plans and tactical roadmaps.
• Engineer persuasive value propositions and segmented portfolio strategies that resonate across diverse customer profiles and distribution channels.
• Produce high-impact, locally relevant marketing assets, including specialized content and documentation to drive success in tender processes.
• Optimize th...