Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with brand identity.
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across the different divisions within the Bluespec Holdings (Pty) Ltd group of companies.
Lead the execution of marketing programmes from start to finish, leveraging internal support and driving collaboration.
Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
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