Overview

Lead the Permissible Indulgence platform under Future Innovation — anchored on Rice Cracker and other next big-bet platforms / product lines — driving end-to-end ownership from consumer & occasion reframing, concept-to-design, front-end campaign development & execution excellence, to in-market scale-up. Lead and develop a team of 2 to institutionalize platform muscle and deliver scalable business models and revenue.

Responsibilities

•Own Permissible Indulgence platform strategy — set platform thesis, longer-term pipeline, hero-line architecture, and quality bars for Rice Cracker and other next big-bet product lines•Lead 01 concept-to-design — translate consumer tensions into clear innovation theses; integrate product, pack, brand and experience•Drive front-end brand/campaign development with execution excellence — own consumer-facing storytelling, communication ideas, 360 GTM (digital, social, in-store, KOL/IP collab), agency ma...