The Marketing Manager at AFED F&B Group holds a high-impact role responsible for driving brand growth across the Group’s F&B portfolio, encompassing both an established street food brand (Mr Churros) and a new lifestyle-focused concept (Gratzels).

Mr Churros has positioned itself as a benchmark within Malaysia’s street food segment, supported by consistent execution in marketing initiatives such as limited-time offer (LTO) campaigns, distinctive packaging, and brand-led activations. Building on this proven foundation, Gratzels represents the Group’s next phase of growth, with a focus on expansion into shopping malls and lifestyle-centric retail environments across the region.

This role is accountable for leading end-to-end marketing strategy and execution, with a clear focus on strengthening brand positioning, driving customer engagement, and delivering measurable business outcomes. Core objectives include enhancing brand affinity, elevating brand perception, incr...