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We are seeking a data-driven and strategically minded Marketing Analyst in supporting one of Canada’s leading financial institutions. In this role, you will be the engine behind the success of our clients consumer banking portfolios, specifically focusing on high-growth areas like cash-back rewards and premium credit card offers. Your primary objective is to research market conditions across local and national landscapes to determine the potential reach and sales performance of their financial products. You will act as a key advisor by gathering competitive intelligence and identifying the most effective distribution methods to drive customer acquisition.