Responsibilities:

Lead Marketing Strategy: Develop and execute comprehensive marketing plans that amplify the Gingersnaps brand,

drive sales, and increase customer engagement.

Market Research & Trend Analysis: Stay ahead of the curve by conducting market research to identify consumer

trends, demographics, and competitors, and use this insight to shape effective campaigns.

Creative Campaign Development: Collaborate with our creative team to develop visually stunning and child-friendly

campaigns across digital, social, and traditional media, while ensuring our brand voice is consistent and impactful.

Digital Marketing Excellence: Manage and optimize digital marketing initiatives, including social media, email

campaigns, influencer partnerships, and online advertising to increase brand exposure and drive traffic.

Data-Driven Decisions: Use analytics tools to track campaign performance, assess ROI, and provide actionable