Grow your career as a Marketing Operations Analyst at Valorx, where you will optimize data flows from Salesforce to Marketo, solving crucial marketing challenges. This role demands proficiency in attribution and automation strategies to ensure effective campaign management.
The analyst will proactively manage data quality and reporting accuracy to fuel operational success. Key responsibilities include architecting attribution models and streamlining data processes. Essential skills encompass multi-touch attribution and dealing with duplicates to refine databases and reports.
Key Responsibilities:
• Architect and optimize multi-touch attribution frameworks
• Implement data deduplication and hygiene procedures
• Resolve Salesforce-Marketo sync discrepancies
• Manage account hierarchies and domain mapping processes
• Initiate intent-based smart campaigns proactively
Requirements:
• Strong background in marketing system integration
• Expertise in data manageme...