The Marketing Paid Search Specialist will be a key driver of our Search execution and optimization strategy. You will oversee a program rooted in incrementality, omni-channel lift, and algorithmic efficiency. You will manage the day-to-day operations of our Search, Shopping, PMAX, and App campaigns, translating high-level strategy into tactical excellence and leading data-driven optimizations to drive business growth.
This is an on-site role, requiring to be in the CB2 HQ office Monday through Thursday with the flexibility to work remotely on Fridays.A day in the life as a Marketing Paid Search Specialist...
+ Own the end-to-end setup of Search, Shopping, and PMAX campaigns, ensuring clean execution and ongoing optimization of bids, creative and targeting strategies
+ Conduct daily pacing and performance checks to ensure budgets are scaling toward monthly targets and hitting KPIs (ROI, CPA)
+ Partner with Martech and Feed management team to ensure product feeds are optimiz...