Join eBay in Toronto as a Marketing Performance Leader. This senior role focuses on analyzing marketing efficiency to provide impactful insights on brand health and campaign effectiveness.
As the Senior Manager of Marketing Efficiency, you will oversee performance assessments across global markets while transitioning from retrospective data to predictive analytics. Your extensive experience will be crucial in driving improvements in marketing spend efficiency and effectiveness across departments and campaigns.
Key Responsibilities:
• Lead comprehensive measurement analysis of global campaigns
• Integrate insights from diverse marketing channels
• Collaborate with Data Science and Finance on MMM and MTA findings
• Create a robust measurement “playbook” for regional teams
• Deliver compelling narratives from complex data for executives
Requirements:
• 7+ years in Marketing Analytics or Brand Insights
• Deep knowledge of marketing measurement strategies
• ...